Pascoe completes the Iron Maiden Trio

After much speculation it is now confirmed.  Paralympic multiple gold medallist Sophie Pascoe will join Sarah Walker and Lisa Carrington as the new faces of Beef + Lamb New Zealand.

The trio form the next generation of Iron Maidens, following in the footsteps of Sarah Ulmer, Georgina Earl (née Evers-Swindell) and Caroline Meyer (née Evers-Swindell).

Beef + Lamb New Zealand CEO, Rod Slater, says Pascoe completes the team.
“She has it all; the New Zealand public love her.

“Sophie fits seamlessly into the Beef + Lamb brand. We really are seeing the second generation of superstars following on from the original Iron Maidens” says Slater.

Pascoe says she’s really excited to be part of the team.

“I’m thrilled, especially to be working with two other amazing athletes. We all get on so well, it’s going to be great,” says Pascoe.

The Iron Maidens will form the basis of Beef + Lamb New Zealand’s next marketing campaign.

Kiwis can expect to see Pascoe, Walker and Carrington on their television screens from November.