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Bay Espresso with its six stores throughout the Hawke’s Bay has launched its own branded divine orange juice.
The 100% divine orange juice is produced in conjunction with Arano, owned by local juice company Simply Squeezed. Being a Hawke’s Bay iconic business Bay Espresso is proud to provide the juice which is locally sourced and produced.
More than 400 250ml bottles have been produced for the first run being sold exclusively at Bay Espresso’s six cafes.
In support Arano has provided the label artwork and brand new black fridges to fit with the new product look and other products in the Simply Squeezed juice range stocked at Bay Espresso.
This partnership is significant as it is the first time in Simply Squeezed’s history that they have done a partnership of this kind.
Simply Squeezed Brand Ambassador Paul Hyslop is delighted to have created a first for the business.
“This is a unique arrangement and one that was considered carefully before the two parties decided to give the 100% divine orange juice a go, since the concept which was borne only in April to see bottles in fridges in the six Bay Espresso cafes is nothing short of miraculous.”
Bay Espresso’s owners Chris and Jonelle Jarvis couldn’t be happier with the creation of the new juice.
“Only a Hawke’s Bay company with the good ole kiwi ingenuity and number eight wire mentality could pull something like this off, it would take most corporates years from concept stage to get something like this to market.”
The juice has a 22 day shelf life as it is 100% pure orange juice with no additives, concentrates or preservatives and will be great with the summer months just around the corner.
Bay Espresso chose to use Arano because it’s reputation for premium products. “The fact that we could do a 100% pure juice with no additives, preservitives or ultra heat treatment (UHT) fits with our own company ethos to offer good for you, natual products that taste great,” said Mrs Jarvis.
“What we have achieved is really amazing; we have created a little icon right in the heart of Hawke’s Bay.”
Arano is New Zealand’s oldest juice range. Arano began life in 1982 in Kumeu, Auckland. After being acquired by Frucor who also purchased Simply Squeezed, production of the iconic juice brand moved to Bay View, Napier. Arano peaked at around 40,000 liters per month around the late 1990s and enjoyed success in restaurants, public events and high-end markets and occasions such as Air NZ’s first class, dignitary visits (including the queen) RNZAF and others. Arano’s founder John Tollemache attributes Arano’s early success to being “first on the block. Fresh produce was big news back then”. Arano was originally called ‘Perfect Orange.‘
Arano is available to buy in supermarkets and good cafes across the north island.