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Intermediary Communications is to represent Bodywall, a New Zealand designed and manufactured fitness and rehabilitation system.
The Auckland based public relations consultancy will provide Bodywall with a coordinated marketing communications strategy, advice on rolling out a franchisee recruitment programme and public relations guidance.
‘We are extremely excited about working with Bodywall,’ says Peter Boyes, Managing Director of Intermediary Communications. ‘One of our specialist areas is healthcare communications and their wellness training system is unlike anything we have come across before. They have a really interesting story to tell.
‘Our goal is to educate the public on the benefits Bodywall can offer from a fitness, rehabilitation and overall wellness perspective. We will also be striving to increase brand recognition among potential franchise holders.’
The idea for Bodywall first came about in 1999, when founder Chris Toal, a qualified therapeutic masseur, became frustrated at treating large numbers of injuries that could easily have been avoided by releasing tension within soft tissues.
Using force supplied by your own muscles Bodywall provides a low impact, high intensity workout, working on your limbs and core at the same time. All training sessions are with a qualified personal trainer who works alongside clients to set and achieve their training goals.
The versatility of the training system means that it can cater to a wide variety of different fitness levels and needs. Clients can include anyone from a professional rugby player wanting to rebuild strength in an injured leg to someone simply wanting to lose a few pounds and develop some basic fitness.
More information on Bodywall can be found at www.bodywall.com
Intermediary Communications is part of one of New Zealand’s largest independently owned communications partnerships. The team has managed projects in North America, Europe and the Asia Pacific markets. More information can be found at www.intermediary.co.nz.