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13 April 2012
For Immediate Release
A Golden Oldie pays tribute to the Anzac biscuit
To celebrate its essential role in the humble Anzac biscuit, Chelsea is releasing a limited edition Chelsea Golden Syrup Collectors Tin. The tin is based on a design from the early 1900s when Anzac biscuits and Golden Syrup played an important role in feeding the troops overseas and likely the family back home too.
The original Anzac biscuits lovingly baked by the wives and mothers of soldiers were sent abroad to supplement their men’s rations. Availability of Chelsea Golden Syrup, in tins similar to the Collectors Tin, meant a long-lasting, nutritious and tasty biscuit could be successfully made without the need for eggs – which were in short supply during the war.
An icon in every Kiwi’s kitchen, Chelsea Golden Syrup has lent its chewy texture and caramel flavour to baking for 128 years and is still made to the same original recipe as the very first batch in 1884.
“The unique viscosity of Chelsea Golden Syrup in a tin provides a flavour and texture to baking and desserts that other ingredients can’t quite replicate, adding that special touch to sticky date pudding, moist cakes, fudges, ginger crunch, biscuits and other slices,” says Monique Farrell, Chelsea Marketing Manager.
“Anzac biscuits are today one of the most commonly baked biscuits and even with many recipe variations, Golden Syrup is always included.”
“Food technology has allowed us to develop a pourable lighter version that’s ideal for sauces, marinades and drizzling. However the original product ensures the best flavour, texture and keeping quality of baking. Baking experts won’t use anything else and we’re pleased to share this Collectors Tin to acknowledge their contribution to keeping a true Golden Oldie part of our lives today.”
The Golden Syrup tin is the first of a series of Collectors Tins with more tins set to be released in future.
For more information please contact Emma Davidson (Network Communication) on 09 306 5813 or email email@example.com.
For more information on Chelsea Golden Syrup and recipe ideas please see: http://www.chelsea.co.nz/products/15/golden-syrup.aspx
Chelsea has been inspiring baking in New Zealand since 1884 with its wide range of quality sugar products. From its beginnings on a picturesque site on Auckland’s North Shore, Chelsea has grown to be one of New Zealand’s iconic brands and a pantry staple for many Kiwi kitchens.
The Chelsea product range spans from its traditional range of sugars and baking syrups to its more modern specialty range which includes Jam Setting Sugar, Dark Cane Sugar, Demerara Sugar, Organic Raw Sugar and LoGiCane Low GI Sugar.