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Icebreaker has appointed Air New Zealand Chief Executive Officer Rob Fyfe as a Director, effective from July 1, 2012.
Icebreaker founder and Chief Executive Officer, Jeremy Moon, says he is thrilled to have attracted Mr Fyfe to the company’s Board.
“We are a growing, innovative, entrepreneurial company passionate about developing an international premium brand-led business from New Zealand. To have attracted Rob to the Icebreaker Board will greatly strengthen the path we are on, and on a personal note I feel really lucky to have such a strong mentor.
“Rob is a world class business leader who is energised by innovation, focused on customer engagement and is driven to see New Zealand business succeed on the global stage. As a CEO, it’s critical that I’m always learning and being inspired and I feel privileged that a New Zealander of Rob’s calibre has agreed help me take Icebreaker to the next level,” Mr Moon says.
Mr Fyfe says he feels privileged to be given the opportunity to join the Board of Icebreaker.
“What Jeremy and his team have achieved over the past 17 years has been truly inspirational and theirs is a business story all New Zealanders should be proud of. They have proven that you can take a great idea and Kiwi innovation and create a global success, even when you are a long way from key markets,” he says.
Launched in 1994, Icebreaker was the first company in the world to develop a merino wool layering system for the outdoors. It was also the first outdoor apparel company in the world to source merino directly from growers, a system it began in 1997. Icebreaker merino clothing for the outdoors, technical sports and lifestyle includes underwear, mid layer garments, outerwear, socks and accessories for men, women and children. Icebreaker is based in Wellington, New Zealand, and is sold in more than 3000 stores in 43 countries. See icebreaker.com for more information about Icebreaker, and jeremymoon.me for more information on Icebreaker founder and CEO Jeremy Moon.