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Virtual help for small business owners

Monday 20 April 2009, 5:07AM

By Marion Jackson

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My Virtual Assistant - Marion Jackson
My Virtual Assistant - Marion Jackson Credit: Marion Jackson

There is a huge benefit to small business owners in getting support from a Virtual Assistant.

It’s obvious really. The more things you do yourself, the less time you have to devote to growing your business. All those administrative tasks do nothing but drain energy and waste the time of someone who owns their own business.

“Imagine having access to a skilled professional who could take care of all the day-to-day stuff”, says Marion Jackson, owner and operator of ‘My Virtual Assistant’, a home-based, online personal assistant service.

“Just think how much more efficient and profitable you could be if you were able to spend your time on all those things that could effectively grow your business. And think how much happier you would be not having to look at that ever-growing pile of paperwork in the corner!”

A small business owner should be spending the majority of their time on activities that create profit and value. Balancing time between planning, marketing, networking and on-time delivery of revenue-producing products and/or services would be far more effective than wading through all that daily, income-draining admin work.

Many small business owners continue to struggle on by themselves, doing work they hate or don’t do very well. Less time is spent with family and friends, because personal time is often consumed trying to keep up with the more mundane tasks.

Every minute spent on routine administrative tasks negatively impacts your business in a number of critical areas. Most importantly, knowledge and expertise are being directed towards areas that while necessary and important, do not lead to the overall growth and long-term sustainability of a small business.
Partnering with a Virtual Assistant (VA) certainly makes good sense as far as the small business owner is concerned!

For more information, visit www.myvirtualassistant.co.nz.