Dads worth less than mums

• Average value of pre-paid gift card for Father’s Day: $35
• Average value of pre-paid gift card for Mother’s Day: $45

According to Ezi-Pay, New Zealand’s leading provider of pre-paid gift cards, Dads are worthy of a $35 gift on Father’s Day, significantly less than Mums on Mother’s Day.

And that’s not all. Buying a present for Dad also seems to be more of a last minute decision than it is for Mums, if Ezi-Pay sales figures are anything to go by.

Dave Spicer, CEO of Ezi-Pay, says: “Pre-paid gift cards are the perfect present and a popular choice for a very simple, last minute gift purchase.

“Our retail sales show small increases in the two weeks leading up to Father’s Day and then, boom, there’s a huge spike in the last 48 hours before the big day. There are obviously a lot of people out there who leave their present shopping to the last minute and then panic about what to buy.

“Luckily, our wide range of pre-paid gift cards means the gift-giver can choose exactly the right gift card for Dad on Father’s Day, keeping him happy and maintaining family relationships for another year!

“Interestingly, Father’s Day is our second biggest shopping period for the year after Christmas, well ahead of Mother’s Day. One reason for this could be that Dads are more difficult to buy for so people opt for the convenience of pre-paid gift cards, allowing Dad to choose what he really wants”.

The most popular cards on Father’s Day include Hunting and Fishing, Mitre 10, Repco and Noel Leeming retailer cards, as well as Gardening and Restaurant Cards.

Cards can be purchased from a Gift Station stand at your nearest retailer, including New World, PAK’n’SAVE, Paper Plus, Life Pharmacy and more, or for added convenience, order online at www.giftstation.co.nz .

Payment and redemption is simple. Just load the amount you want to gift on the card of your choice…and if you are really organised, you can purchase online, have it delivered to dad with a personalised message in time for Father’s Day.

ENDS

Where to buy
Online at www.giftstation.co.nz or in stores - New World, PAK'nSAVE, Paper Plus, Take Note, Liquorland, Life Pharmacy, Four Square and Civic Video stores nationwide, plus City Star Convenience stores in Auckland

About Ezi-Pay
Ezi-Pay is New Zealand’s leading source for everything prepaid. The company specialises in integration with custom point of sale systems and has been offering retailers streamlined methods of vending prepaid products since 2003.

Ezi-Pay is New Zealand’s largest provider of; iconic NZ gift cards, internationally sourced gift cards, local and international mobile top-up, phone cards, music and game cards. Their range includes all of NZ's significant communications brands as well as the most extensive range of leading consumer brands.
Today, Ezi-Pay has annual revenues in excess of $200 million and owns and manages a network of terminals and integrated Points of Sale, with nearly 5,000 vending retailers and 8,000 redeeming retailers. Between two and three million cards are produced annually and Ezi-Pay activates 50% of all electronic top-ups for Vodafone, Telecom and 2degrees.