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"The timing couldn't be worse with Boobs On Bikes right in the middle of Fashion Week. Our best and brightest fashion designers are doing their best to showcase New Zealand high fashion, yet there's a tacky sideshow holding up all the traffic," says the head of Auckland's self-proclaimed 'Fashion Capital' - Newmarket.
"It's a bad look when Auckland is hosting international media and buyers from Asia and the United States for Fashion Week. It's a real shame when our celebrated creative sector are putting their best foot forward this week. It's an untimely distraction. I suspect in a couple of years Boobs On Bikes will also be timed to coincide with the Rugby World Cup tournament for maximum attention," says the chief executive of the Newmarket Business Association, Cameron Brewer.
"Let's hope the visitors, international fashion media and buyers are too busy down at the viaduct to see what's going down Queen Street."