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First time entry, Te Aroha, proved victorious in the 2011 Fieldays Big Little Town competition. Towns on the periphery of Hamilton celebrate the iconic agribusiness exhibition, the New Zealand National Agricultural Fieldays, by competing in the community focused Fieldays Big Little Town competition.
Fieldays welcomes thousands of visitors to the Waikato area, with many people lodging in rural towns. By displaying their support for the event, they are also showcasing their small town charm and hospitality, welcoming and encouraging visitors to spend time in their big little town.
Six townships entered the competition, with over 100 stores participating in the popular window dressing section of the competition. This section of the competition asks retailers to merchandise their shop front in what they feel depicts the heart of Fieldays. Winners of the retail shop window dressing competition are;
1st Cambridge Graphic and Print
3rd Ooby Ryn
2nd Piako Post
3rd Animal Health Centre
1st Soul Shoes
2nd Lions Op-Shop
1st Simply Blue – Te Aroha Fresh Fish and Deli
2nd Piako Stationery
3rd Ironique Café & Bar
1st La Trasor Bear
2nd Tirau Country Store
3rd The Carpenters Daughter
1st Bryan’s Plants and Flower Shop
2nd Devine Detail
3rd St Vincent de Paul Centre
Judging took place from the 7th-10th of June 2011 by Warwick Roberts, Ag Fieldays Chair, Andrew Taylor, New Zealand Fieldays Society and Helen Hicks.
Competition coordinator Adam Reinsfield was impressed by the towns entered in the competition and says, “I was blown away be the enthusiasm and that good old kiwi competitive spirit that shone through. The towns that entered, embraced the essence of Fieldays and viewing the windows a must see for all visitors to the region.”
Check out the community spirit and Fieldays fever in a big little town near you. The 2011 New Zealand National Agricultural Fieldays will be held from 15 to 18 June at Mystery Creek Events Centre, 10 minutes south of Hamilton. Developed by not for profit, the National Fieldays Society; the Fieldays event is proudly supported by strategic partners; ANZ and the University of Waikato.