Movies make Archery a hit in New Zealand.
Credit: The Hunger Games
Sixteen year old Katniss Everdeen uses Archery as one of the skills of survival in the hit movie 'The Hunger Games' Archery Direct co-owners Toni & Greg Roberts in Hamilton state "The coverage of Archery in the movies lately has helped our small business take off."
Hamilton's Archery pro store has been open for 3 months now and as a result of The Hunger Games the word is getting out.