Hudson Gavin Martin

 Hudson Gavin Martin: Based around the concept that “all good things come in threes,” the project, which saw Alt Group designing everything from the firm’s branding, corporate artwork, print advertising and collateral. The identity uses the copyright, trademark and registered symbols to directly reference the firm’s core business of assets, equities and liabilities. Alt also produced a small fold out brochure sprinkled with word trios, such as ‘Equities, Assets and Liabilities’; ‘Beg, Borrow, Steal’; and at the end: ‘Ready, Willing and Able’.