Tourism Radio continues worldwide growth with Windows Phone app launch

Auckland, 8 April - Travel technology innovator Tourism Radio has become the latest application developer to migrate onto the Windows Phone platform.

Tourism Radio began development of the Windows versions of their application in late 2013, in partnership with Microsoft. The Tourism Radio City Guides application allows Windows Phone users to receive relevant high-quality audio, images as well as travel information about various sites near their location.

“The Windows Phone platform continues to increase in size and popularity with mobile users across the world. Microsoft has been instrumental in helping us develop a travel app that we believe will soon set the standard on the Windows Phone platform,” says Hayden Braddock, Tourism Radio CEO. “After considerable planning and testing, we are now ready for the launch of our app.”

The Tourism Radio City Guides Windows Phone app is available for download for free from the Windows Phone Store at http://bit.ly/TourRadApp. It is only the first of many new applications from Tourism Radio that Windows Phone users can expect to find in the Windows Phone Store soon.

Braddock said that the company will be rolling out Windows Phone versions of their application stable in the coming weeks. This includes other location-aware applications such as the Britz Travel Guide and GO NZ Travel Guide, which enable tech-savvy visitors to New Zealand to discover the best that the country has to offer.

“Windows Phone already connects smartphone users to all the virtual places where they are able to connect with the people that they care about such as Facebook, Twitter and WhatsApp. Now, thanks to the availability of the Tourism Radio City Guides app, users will also be able to discover new and interesting real world locations near their vicinity, which they can explore with their friends,” says Clifford de Wit, development platform lead at Microsoft South Africa.   

Media Contact:
Hayden Braddock – Tourism Radio CEO
+64 274 967 385
hbraddock@tourismradio.co.nz

About Tourism Radio:
Founded in Cape Town, South Africa, in 2005, Tourism Radio is the brainchild of entrepreneur Mark Allewell. Tourism Radio provides location-based technology and travel content, and currently has offices in New Zealand, South Africa and Spain. Tourism Radio’s patented geo-location audio guide technology is currently used in bespoke in-car guide devices, as well as in various mobile travel guides on the iOS, Android and Windows Phone platforms. Tourism Radio also offers white label travel app solutions and in-app contextual marketing to Destination Marketing Organisations, corporate clients looking to target the travel industry, and tourism-related businesses.