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Big Spenders Soar Sky-High With Heletranz

Friday 24 April 2015, 11:41AM

By Beckie Wright

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High-end helicopter trips are proving to be a tourist treat and a profits boost for Auckland private helicopter firm, Heletranz. Heletranz has been ferrying tourists and company executives on trips around New Zealand for a couple of years now and have recently launched a bespoke helicopter concierge service which has proved extremely popular with wealthy, overseas visitors. This service allows high end tourists to tailor-make tours to include highlights such as special beaches, landmark restaurants and wineries in the greater Auckland area.

Albany based Heletranz is owned by former Cathay Pacific commercial pilot John Amber and his wife Sofia and is one of the winners in New Zealand’s rising luxury tourist industry. As Sofia says, “Seeing the beauty of the New Zealand landscape from the air is the big attraction and tourists do find it a mind-blowing experience. New Zealand is really well placed to deliver exceptional experiences to the premium market. It is now just up to the local operators to rise to the challenge and ensure they’re prepared to deliver on what they’re looking for,” said Sofia. “The planning of the trips can be demanding, but from a business perspective, our challenge is to keep building relationships so that we can give the clients what they want and more besides”.

“Wealthy individuals are used to getting exactly what they desire and are prepared to spend what it takes. There is a downside, in that many days of planning may be wasted if something comes up in their busy lives and they have to cancel at the last minute. But we have to accept that and hope they welcome back at another time.”

Heletranz this month debuted its sleek new hanger in Albany which houses six helicopters carrying up to seven people and two new twin-engine machines have also been added to the fleet over the last two years. “Expanding and modernising the heliport was the next step in our growth and we are well positioned in terms of our fleet and new hanger to meet the increased demand for larger twin-engine helicopters from high-end travellers, corporate charters and those who just want an extraordinary experience,” added Sofia.

The luxury tourism market is growing exponentially overseas and foreigners are looking to travel to beautiful clean, green places like New Zealand, especially if you are living in areas of high pollution such as Hong Kong, so for more information please visit the website at http://www.heletranz.co.nz .