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Fargo Design Roll Out The Brand For Leading Edge Communications

Thursday 23 February 2017, 1:16PM

By Beckie Wright

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Leading Edge Communications, Telecom’s largest independent dealer, needed a major branding overhaul, as the old brand was old and stale, so the team at Fargo Design answered the call, leveraging the colour palette of the Telecom rebrand, with the stylised Leading Edge logo, coming together based on the keys of a cell phone keypad. It was only fitting since Leading Edge dealt with communication hardware.

The Fargo Design team ensured that the marque and text lock up is versatile and can change out depending on its application, as they understood the need to be able to maximise brand visibility across all media, and this brand does just that for Leading Edge. Fargo Design rolled the new brand out across all usual office supplies, in-store point-of-sale and outdoor signage, brand identity, logo design, press advertising, print and publication design etc .

At Fargo Design they believe that a brand is more than just a logo. A positive brand image creates confidence in customers and other stakeholders, and creating a brand that resonates with those customers is one of Fargo Design’s specialities. As a small graphic design agency, based in Auckland’s CBD, the Fargo Design team live and breathe design, and love the fact that they can help grow their clients’ businesses.

As the Fargo Design team say, “Whatever you do, your clients have formed an opinion based on what they’ve seen of your brand or products. We specialise in developing unique brands that are designed for your individual market, so your customers get to see you in all your glory. We can then help with putting your brand anywhere you need it. “

Branding, Packaging, Website Design, Brochures, Magazines, Signage etc. No job is too big, none too small at Fargo Design, and whatever their client needs doing, they can turn it around quickly and competitively priced, so to find out more about Fargo Design and their design and branding services, please visit the website at http://www.fargodesign.co.nz .