Ultimate Living Contemporary Furniture Explain How to Identify Genuine Leather

Ultimate Living’s suppliers, Nicoline Italia and Calia Italia are both family owned genuine Italian producers. Their products are designed and made in Italy, using the finest Italian leathers, only top grain or full grain leathers, and Ultimate Living do not promote split, composite or bonded leather. This month they explain how to tell if a leather is genuine. 

“Objects made of leather are a class apart from any synthetic fibre due to their natural, rich and elegant finish. Today, many similar looking synthetic materials are available in the market, sold at a much cheaper price. There are also products that are made only in part with pure leather but are branded as ‘genuine leather’ or ‘made with genuine leather’. These are ambiguous terms used by marketers to mislead consumers. If you are planning to buy a top quality leather product, which is quite expensive, you must be able to tell genuine leather from synthetic on your own.

Check the surface grain, the little  ‘pebbles’ and pores, for imperfections and uniqueness that signal genuine leather. Imperfections, in leather, are actually a good thing. Remember, real leather is made from animal skin, and thus each piece is as random and unique as the animal it came from. Very regular, even, and similar grains often indicate a machine-made piece.

Real leather might have scratches, creases, and wrinkles -- this is a good thing!

Note that, as manufacturers get more skilled, their designs are better mimicking real leather. This makes buying online, where you only have a picture, very difficult to do.”

The best form of marketing is doing a good job and delivering on your promise and Ultimate Living Ltd pride themselves on doing just that. Ultimate Living have a loyal customer clientele, and their marketing is mainly word of mouth, through recommendations.  To survive in such a tough market for this many years is a testimony to Ultimate Living’s quality, commitment and expertise, so to find out more about Ultimate Living and their quality furniture, please visit the website at http://www.ultimateliving.co.nz .