The Swanndri Story: Building a More Collaborative and Productive Workplace
Tuesday 13 June 2017, 2:07PM
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The Swanndri Story: Building a More Collaborative and Productive Workplace
#businessintelligence
https://askyourteam.com/resources/case-studies/the-swanndri-story-building-a-more-collaborative-and-productive-workplace
A path of recovery for an iconic Kiwi business:
Swanndri was established in 1913 by William Broome, a tailor who developed the first ‘bush shirt’ for Kiwi farmers. It soon became an iconic brand that’s synonymous with rural New Zealand. Since 2010, the business has worked hard to stay relevant and grow market share in an increasingly urbanised world. Their redefined brand strategy enabled Swanndri to stay loyal to their rural backbone, while expanding into overseas markets and New Zealand’s cities through smart product development and distribution partnerships. Nowadays, you’re almost as likely to find a ‘Swanny’ hanging in an urban wardrobe as you are a rural one.
Read the full article here:
https://askyourteam.com/resources/case-studies/the-swanndri-story-building-a-more-collaborative-and-productive-workplace