How Do I Get The Most Out Of My Promotional Products With Tell & Sell?

So you are keen on, or have been using promotional products to promote your brand? Good choice, as you will get so much exposure and customer loyalty if your message comes attached to a gift. Below, Wayne Yates, the Manager at Tell & Sell has outlined four main points to consider before you embark on your next self-promotion campaign.

Number one, you should analyse the work that your client or intended audience performs. Consider what product to use in your next promotion carefully, it is no use spending a fortune on a product that will not be used and end up sitting in the bottom drawer collecting dust. If you’re in the fitness industry, then a drink bottle or a cooling towel would be more suitable than a multi-tool or mini-tyre gauge keyring. Tell & Sell recently assisted with a promotion for a global brand where they incorporated a cooling towel rolled inside a sports drink bottle that hits the mark and value for money marketing.

Secondly, separate you personalised gifts from your general ones, so you know what your intended promotion item is supposed to achieve. Products such as pens should be left in a container on your counter or distributed freely to spread your brand as the intent is circulation as pens do. Consider a low priced branded gift instead of business cards as most people receive stacks of business cards they will never look at. If your gift is intended to be personalised, then consider what your client will use on a daily basis, like a credit card sized flash-drive, a thermal mug and, although not used daily, an umbrella can be a walking billboard.

 

Thirdly, organise selected times for your promotional campaigns or around special times of the year. If you are a smaller business this is a great strategy to make the most effective impact. This may be only once or twice a year, maybe Christmas or to celebrate years in business. Your customer or audience will come to see this as something to look forward to, and implant a memory of your brand that will resonate.

Finally, a feeling created is just as important as the gift itself. When deciding your next promotional gift, give some thought about how to implant a memory which is the true value of your brand. Wayne has had clients say to him giving branded hand-made chocolates is waste of time and has no longevity value, but with pleasure come memories; after all, we want people to think of our brand before our competitors. The truth is our logo is only part of the marketing story. Having a client happy and feeling positive about us is the measure of real success. If you get sent something delectable in the mail, do you tell your friends and business colleagues? Word of mouth is the greatest marketing tool ever.

Wayne concludes, “I hope you got something positive out of the above for your business, and while every business has different needs, the promotional industry has access to thousands of products, so you are bound to find something to suit. If you need help or have any questions contact us here at Tell and Sell. We love to share our knowledge and offer our assistance.”

To find out more about promotional products Auckland, branded promotional products and corporate promotional products please go to https://promotional-products.nz/ .