infonews.co.nz
INDEX
NEWS

Custom Sublimated Apparel With Withers & Co.

Thursday 19 October 2017, 9:56PM

By Beckie Wright

287 views

Working with Nick Rowland from Side by Side Partnerships & NBA and Oklahoma City Thunder basketball star Steven Adams, Withers & Co created a range of bespoke baseball caps for the Steven Adams Invitational. The Invitational Golf Tournament is a fundraising event, which was played at the Windross Farm Golf Course on 1 September 2017, where corporates had the chance to help Steven raise funds for the Sports Pathways Trust (which develops successful young adults by promoting the philosophy of the student athlete), play golf and rub shoulders with the largest collection of sporting celebrities New Zealand has ever seen.

The night before the tournament the team put together a cocktail function at SKYCITY Auckland, and at this event a draft was held where players where allocated celebrity captains for their team – there was no short list of names - Beauden Barrett, Mahe Drysdale, Ryan Nelsen, Tim Southee, Trent Boult, Eric Murray, Awen Guttenbeil, Cameron Brown, Christian Cullen, Stephen Donald, Jeff Wilson, Nathan McCullum, Ryan Fox, Simon Van Velthooven and Olo Brown.

In the tradition of the professional sports drafts in the US customized caps were handed out as each person was drafted. Each cap needed to be personalised to the celebrity group – Team Sexy Camel, as an example was worn by the team playing with Tim Southee.

 Adding to the excitement of the event was the fact new celebrities were still being added to the line up less that 24 hours before the event started, so excitement for those attending translated to massive rush order for Withers & Co.

Nick Rowland couldn't have been happier with the caps saying, “The team at Withers & Co worked really hard for the event and we were stoked with the end product. Not only did the hats have a purpose for the team draft but they were also a keep sake for the players who participated in the event. As always with events like this we had some last minute changes for which Withers & Co delivered and we couldn’t be happier with the result.

Withers & Co. have brought together the best-in-breed merchandise producers in one digital platform so you don’t need to search all over for the best buys. They are the evolution of old-school branded merchandise suppliers, acting as an interface to connect you directly with the best producers, making the products you want.

For more information on promotional products NZ, corporate gifts NZ and promotional merchandise NZ please go to http://withersandco.nz .