Top Tips From Bartercard for Exhibiting At A Trade Show

Exhibiting at a trade show or business expo can be hugely beneficial to growing your business. Your brand gets exposure, you can prospect and receive new business contacts with an active, engaged audience and although they tend to be long days, you can get so much more done in one or two days than a regular business day, saving you time and money in the long run. Obviously, there has to be some planning involved and here Bartercard cover their top tips for exhibiting at a trade show.

Appearances are everything – make sure your stand is smart, eye catching and reflects well on your company/brand/product, and have someone in charge from set-up to break-down of the stand. While it’s difficult to be on your feet for any length of time, try to avoid sitting down – it can give off the wrong vibes and show that you’re not interested. This is a great opportunity to sell to hundreds of other customers in a relatively short space of time so make the most of it.

It is imperative to follow up on any leads/product enquiries in a timely manner. Write notes on the business cards you collect; where you met the person and how, for example, you think you could solve a problem for them. Within two days add the cards’ details and notes to your CRM or other system for maintaining client relationships, while your memory is fresh. Make sure you have enough of your own business cards too.

Give potential customers the opportunity  to experience your product or service. Display items in an appropriate setting and have samples that people can try out. Keep it simple, one large picture or banner may have greater impact than many small ones, and a single slogan which describes your business may say more than lots of text.

All of this might sound obvious, particularly for those who exhibit regularly, but Bartercard say that by having a simple checklist, it goes someway to helping you organise the day. Bartercard holds annual trade shows around the country which provide the opportunity to showcase your product or service to hundreds of customers.

If you’re a current Bartercard member, you can go on to their website to register to exhibit at one of their shows. If you’re new to Bartercard and looking to join, you will receive a FREE trade show stand when you join today! Just register your interest on their website

For more information on customer loyalty strategy, excess stock and increasing profits please go to www.bartercard.co.nz .