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CodeBlue Discuss The Hidden Cost of not Being Proactive About IT

Tuesday 27 February 2018, 1:01PM

By Beckie Wright

366 views

CodeBlue was established to provide mid-sized New Zealand organisations and companies with the sophisticated, enterprise-level IT Support and Services that were typically only available to larger organisations, and today they talk about the hidden cost of not being proactive about IT.

As they say, it can be easy to push IT issues to the side, and despite IT sitting at the core of most mid-sized businesses in New Zealand, it seems to have taken on the role of the annoying uncle who no-one has time for. That’s understandable – computers and software keep evolving and updating, and it can be hard to keep up to date. However, no-one can deny the importance of a strategic approach to running IT technology in a business environment. Neglecting to maintain the technical side of your business can cause your brand to drop beneath your competitors. In this digital era, failing to be proactive about IT can have dire consequences.

The hidden costs of not being proactive about IT are time, money and your clients. Time is the most valuable thing. Some say time is money, others say time is more than money, but everyone agrees that time is worth treasuring. Slow IT software can slow down the whole team. Keep productivity levels high by managing your IT services in the most efficient way, and setting up a structured IT strategy from the get-go can save you precious time in the long run.

With most communication and marketing occurring online, a good IT system is crucial. Fast, secure and reliable IT systems can give your business a leg up in a competitive market. Websites, social media accounts and emails generate the most ROI, so an unsatisfactory IT system not only means an opportunity cost, but a monetary loss. Failing to maintain an active relationship or failing to reach potential customers equals a loss of profit. A weak IT system can also encourage hackers, which can lead to devastating consequences, so keep your clients’ personal details and your business safe by investing in cyber security with CodeBlue.

Last but not least, neglecting IT can lead to the loss of clients. Clients are your most valuable asset, as they provide opportunities for further growth. Keep both current and future clients happy and loyal by backing up your data, protecting the security of your IT systems and making the online experience user-friendly.

IT plays a major role in the success of businesses, so protect what you’ve worked hard to create by managing your technologies. CodeBlue provides IT support in Auckland, Wellington, Christchurch and Southland.

For more information on IT support Auckland, IT services Auckland and IT companies in NZ, please go to https://codeblue.co.nz .