Snag the coolest bargain of the season with Mt Ruapehu

It’s no April Fool’s prank – prepare to welcome the winter chill with a sweet deal for snow lovers!

Snow junkies have one month from April 1st to score this year’s sweetest deal on a Mt Ruapehu 2011 Season Pass.

For the month of April only, early birds can get an entire season of snow entertainment at Mt Ruapehu for just $415 for adults and $250 for youth (under 18 years of age).

That equates to just over four days at the standard lift pass price, making it excellent value for regulars and newbies alike.

The Mt Ruapehu snow team is well underway preparing for a stellar snow season and is expecting a positive response to April’s season pass offer.

“We are stoked to continue to lead the world in offering heavily discounted early bird season passes, and this year snow fans will appreciate that commitment to great value skiing and snowboarding is as strong as ever,” says Mike Smith, Marketing Manager at Mt Ruapehu.

“Our goal is to make enjoying Mt Ruapehu as accessible as possible and grabbing a Season Pass while they’re on sale this month is one way Kiwis can afford to enjoy it time and time again.”

Not only does this year’s Season Pass give holders all access to Mt Ruapehu, but also offer great discounts at selected South Island Ski Areas as well as Winter Park in Colorado for the 2011-2012 season.

The 2011 Season Pass also provides over $100 off on-mountain discounts including gear hire, lessons and food.

Early Bird Season Passes can be purchased up until 5pm 30 April 2011 at www.mtruapehu.com, or by phoning 0508 Ruapehu (782 734) from 8am to 5pm, Monday to Friday.