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"100% Pure"? Not quite, but the New Zealand wine industry is getting close, says online wine retailer Rewined.

Monday 28 April 2014, 12:02PM

By Rewined Limited

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AUCKLAND, 3 April 2014 – Auckland-based online-only wine retailer Rewined www.rewined.co.nz suggests New Zealand wine drinkers are going green even if they don’t mean to.
At last count 94% of New Zealand vineyards and wineries had voluntarily adopted Sustainable Winegrowing New Zealand certification. A program outlining acceptable grape growing and wine production practises that are sensitive to the eco-systems of growing areas and have a positive impact on the surrounding environment, economy and people.


Shannon Lawrence, Rewined’s Operations Manager, suggests “selling a product that is so intrinsically defined by where it comes from means as an industry it’s in our best interests to manage it for the long term; and in that respect we’re leading the world.”


Lawrence goes on to say, “It’s astonishing. People are more clued up on where, and how, their products are made; we are looking for that connection to a place, the producers and the earth. But most consumers aren’t even aware that Sustainable Winegrowing exists.”


In New Zealand, we have almost 7% of our vineyard area Biogro organic certified and 0.2% biodynamic certified through Demeter. With many more acres of vineyards farmed using either organic or biodynamic principles but foregoing certification. And a lot of the time wineries aren’t even marketing it.
As a wine retailer, Rewined is seeing more wine sold as organic and/or biodynamic. It reflects a level of quality and commitment, and is increasingly part of the conversation people have both before they purchase and around the table when they are talking about wine.


“Though it would be great for people to realise that even if it doesn’t say it’s organic, if it comes from New Zealand it’s probably at least sustainability made. I think this shows a level of stewardship and responsibility other industries in New Zealand could take a lesson from.”


Lawrence says she expects sustainable, biodynamic and organic wines to further find favour in coming years, consumers will increasingly ask for it, and with development in organic pest, disease and weed control methods it is becoming more economically viable.

About Rewined
Rewined is the online-only wine shop making the wine buying process easy and approachable, by getting away from the “supermarket” style pages of unheard of labels and complicated, technical jargon. With a portfolio of mid to premium wines customers have confidence have the right bottle for every occasion, budget and taste.


The company was established in 2013 and is part of the Windhaven Investments portfolio.
Visit www.rewined.co.nz

Please contact:
Shannon Lawrence, Rewined Operations Manager
09 379 5116, shannon@rewined.co.nz