Digital Marketing for Marketers Workshop

If you want to learn about the latest trends and techniques being used in the digital marketing world, and how to get more out of your marketing budget, then there is one event that you don't want to miss out on before the year is up.  

A genuine workshop brought to you by Creative People - ‘Digital Marketing for Marketers’ will help you to improve your online presence by learning about current trends and techniques from three of New Zealand's top experts. These presenters have real world experience as directors of leading Auckland digital marketing companies, including a former lecturer at the Marketing Association and University of Auckland Business School.

The line-up of speakers is second to none, and they will cover everything you need to know to help you get your digital business to where you want it to be.

The first thing that you need to attract for a successful digital business is traffic, then you need to convert that traffic into leads, and finally into sales, but it doesn't stop there. 

How do you keep your customers and turn them into promoters for your brand? Debra Chantry - who was a finalist in New Zealand Business Woman of the Year 2014, and ex-course Director of the Marketing Association's Certificate of Digital Marketing, will be sharing her secrets to success in her talk on Inbound Marketing.

The marketing power and reach that is possible through Social Media is something that can't be ignored if you want your online business to be noticed. Regan Hall - Digital Strategist and founder of the digital agency Creative People, will bring you up to speed on who is doing what in the world of Social Media and Email Marketing, and most importantly, why they are doing it. Using case studies from the best in the industry, Regan will tell you how to make email marketing and social media work better and more efficiently for your company.

Anyone who has a digital business will have heard of Search Engine Marketing and Search Engine Optimisation, but few know exactly how to make it work for them. How do search engines rank websites? What tactics should your business focus on? What are the advantages of using Adwords? How do you know that you are getting a return on your marketing investment?

Steve Crowe - Director and Consultant at This Side Up – a digital agency based in Auckland specialising in Search Engine Marketing, has the answers. Steve has worked for clients as diverse as Bedpost, Walker and Hall, Allied Workforce, Wynyard Group and Serko, developing, implementing and managing search marketing strategies tailored specifically to each business's requirements. In these campaigns and more he has created successful and measurable results both nationally and internationally.

If you are planning on making your digital business a success, then you don't want to miss out on this opportunity to meet and hear three of New Zealand's top experts giving you their inside tips on digital marketing. It is also a great opportunity to network and share ideas with like-minded people.

The workshop will be held on Friday 14th November 2014 from 8:00 am - 11:30 am at SkyCity Convention Centre, Auckland. Tickets are only $399 and you can book online here

Whether you own a digital company, or are thinking about how to move forward with your business ideas, this is one investment that you wont regret!