SEO (Search Engine Optimisation) and it's Importance for NZ Businesses

Thursday 13 November 2014, 3:04PM
By Magnate SEO

SEO has been around for quite some time in Auckland NZ, although it seems that only until recently has the importance of Search Engine Optimisation become apparent for New Zealand businesses. Some NZ firms may still be unaware of the Value of SEO and how it plays such a vital role in the competitive online market place. This article explains what Search Engine Optimisation is, how it effects NZ businesses with an online prescence and the steps you can take to implement SEO for your Company.

What is SEO?

This excerpt is taken from the Wikipedia page:

Quote: "Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines." End Quote

In simple terms SEO is the process of optimising your website and creating links to your website in such a way that it appears first in search Engine results when the keywords for your Products and Services are searched for.

How does SEO affect my Business?

Most businesses would like a continuous flow of internet visitors to their website but the reality is that unless people can find your website than it is unlikely that it will return a profit and many NZ businesses look to online advertising to boost their website traffic. You can see them listed in Google search results at the very top of the page, or on your You-tube videos and you have probably come across those annoying advertisements in your day-to-day online activities. The fundamental reasoning behind SEO is, that if your Search Engine Optimisation is good enough, then you don't need Paid Online Advertising. SEO was designed to achieve Organic page 1 rankings and a steady flow of visitors to your website. It replaces Advertising by naturally bringing visitors to your website who are genuinely searching for your products and services.
Switched on NZ businesses can appreciate the value of SEO and the benefit it brings as the Return on Investment for websites utilising Search Engine Optimisation and those that don't can be huge. SEO impacts any NZ Business with an online website prescence and therefore emphasises the importance of it for your Company.

How do I implement SEO for my Company?

You could try implementing SEO yourself, though most will find the SEO Process can be time consuming and requires skillfull implementation. There are SEO Agencies in NZ with years of experience and expertise in this area and the guys at Magnate SEO have a thorough knowledge in all aspects of Search Engine Optimisation.

Magnate SEO is an Auckland based SEO Company in NZ offering affordable Search Engine Optimisation Services. They provide a free consultation service where they outline their services, answer your questions and discuss and plan with you, an effective SEO Strategy for your business. They have dedicated, experienced campaign managers who work closely with you and your business to ensure optimal results.

You can learn more about their SEO Services by visiting them online at:

The important thing to remember is that good SEO Implementation takes time. There is no such thing as overnight success and in the long haul, it is proven, quality Search Engine Optimisation techniques that will bear significant results for your business in the Leading Search Engines.