Smirnoff Targets Alcoholics

Tuesday 30 December 2014, 1:55PM
By Nearly Sober

Community Alcohol and Drug Services is a leading alcohol treatment provider. Within a few metres of its Kingsland treatment centre, Lion Breweries has erected three giant billboards for beer and Smirnoff vodka. SHINE a leading domestic violence agency is also within eye sight.

For people trying to control their drinking life can be hard. It's often even harder at Christmas time when alcohol flows freely all around. For those who are the victims of alcohol fuelled domestic violence, Lion's billboards are an ugly reminder.

Lion's billboards show that the alcohol industry cannot be trusted to promote responsible drinking.

Visit the billboards here and here.