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BUSINESS

A Kiwi Success Story Features in Kia Ora Magazine
Thursday 16 February 2017, 3:50PM
By Beckie Wright
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Armstrong Motor Group began in Christchurch in 1993 and has grown steadily since its early days. Today, it is one of the most successful automotive retail businesses in the country, representing 18 of the world’s most prestigious automotive brands, and employing over 400 people.

They have built a reputation for hiring the best people, then delivering exceptional customer service and customer care programmes at every touchpoint, says Armstrong founder and Managing Director, Rick Armstrong. With established dealerships in Christchurch, Dunedin, Wellington and Lower Hutt, the most recent phase of the company’s expansion has been an investment into the Auckland market, opening one European and three Toyota dealerships.

This has been a significant step in the company’s growth. “We had our eye on the Auckland market for some time. Toyota is New Zealand’s favourite car, and in the biggest-selling vehicle market in the country, it was the perfect opportunity.”

The move has been a positive one, as the Armstrong-owned Auckland City Toyota dealerships are now the number one selling Toyota dealerships in New Zealand. The next successful chapter in the company’s legacy is about to unfold with the opening of a brand new, state-of-the-art facility in Botany, East Auckland. One half of the site will house the luxury brand Mercedes-Benz, and will be the biggest facility of its kind in New Zealand. The other half of the location is still an open opportunity.

“We’re looking for a high-quality brand with a similar customer-centric philosophy to us, in looking for incremental growth potential,” Armstrong says.

With a proven track record and a strong sense of momentum, the future looks

bright for Armstrong Motor Group and the brands it proudly represents.

For further information on Armstrong Motor Group, please visit the website at http://www.armstrongmotorgroup.com .






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