FargoDesign Give You a Well Thought Out Brand Identity

A logo does not make a brand identity; a brand identity is the overall look and feel of your brand in visual form. It is the application of your logo with complementary colors, fonts, imagery and graphical elements. An identity will come with fully realised marketing pieces to facilitate the launch of your new logo and establish a foundation for future marketing projects.

Without a well thought out brand identity you may find it difficult to consistently represent your brand to your audience, so the brand not only has to stand out in an already dense market, but has to break multiple language barriers. At FargoDesign they believe that a brand is more than just a logo. A positive brand image creates confidence in customers and other stakeholders, and creating a brand that resonates with those customers is one of Fargo Design’s specialties.

In the past, the components of an identity were exclusively print, and business cards, letterhead, envelopes, presentation folders and thank you cards are just a few examples. In today's digital world with many more digital customer touch points, brand identities may include social media headers, slideshow templates and email signatures, and this is where Fargo Design excel.

At Fargo Design they assist their clients with any design requirements they might have, including branding, packaging, website design, brochures, magazines, signage and more, and anywhere a brand is needed they can put it there. As they say, “No job is too big, nor too small. Whatever you need doing we can turn around quickly and competitively priced.” 

Your business is unique and so are your brand identity needs. When you talk to your designer or creative agency, consider your customer touch points and budget. Are your main customer interactions online? If so, consider replacing letterhead and envelope designs with social media elements. In other words, your identity should support your level of customer engagement and budgetary needs.

Fargo Design’s main objective for their clients is to improve their bottom line results with strong, concept-driven design, increasing their visibility in the market and communicating their values to existing and potential clients. Go to http://www.fargodesign.co.nz to find out more about their brand identity services.