Advisory Works Running Campaign on How to Accelerate Business Success

Advisory Works Ltd are running a campaign on ‘The Six Strategic Lessons that Accelerate Business Success’. In it you will learn the power of accountability and visibility, how best to use common strategic tools and why over-complicated roles are killing your business. The lessons also teach you how to set the right timelines to achieve your goals and the one formula you need to know to improve your strategic execution.

Business is a learning experience, and after years of showing businesses how to improve their outcomes, Advisory Works have put together a few fundamentals. Their first strategic lesson in the campaign is the subject of accountability. The following is taken from the ebook they have published on the subject.

‘Nearly every business owner will have some idea of what ‘accountability’ means. From a top-down perspective, it’s all about knowing which person is responsible for which KPI; who is driving which part of your strategy execution.

‘However, it’s also important to see what accountability means from the bottom up. For your employees, it should be seen as ‘ownership’. It amounts to the same practical thing—who is taking care of what part of the business—but it has certain connotations that the precise-but-sterile term, accountability, doesn’t. To your employees it translates as to how they are contributing to the overall success, how they are driving the business towards the future—essentially, which parts of the company are directly benefitting from their efforts.

‘It’s a powerful difference, and an important one to remember if you want to encourage accountability. It brings those boring metrics to life: it gives your workers a big reason to work towards their targeted KPI. It isn’t just your business any more: they feel that it’s theirs too.

‘How does that play into the success of your strategy execution and, ultimately, the success of your enterprise? It comes down to gamification—the act of treating your business departments similarly to the way you would treat a sports team. Imagine if you brought in a referee, perhaps even a small crowd, and started taking score. Do you think you would see a difference in the way that the basketball players are working? Of course you would—they would start playing according to the positions they have been given, because now they are trying to actually win. To perform. The mere act of being observed and being held accountable for their actions is enough to encourage them to fulfil expectations.’

The next lesson will expand on the importance of visibility, and show you how easy it is to implement in your business . For more information on Advisory Works and their strategy development please go to http://advisory.works/ .