infonews.co.nz
INDEX
BUSINESS

New Zealand Secret Is A New Environmentally Friendly Entrant To The Luxury Skincare Market

Wednesday 26 July 2017, 5:25PM

By Beckie Wright

162 views

The world has been calling out for more environmentally friendly products, and every consumer driven industry has been busy responding enthusiastically. From edible treats to skin care products, our collective demand for a smarter production/consumption relationship has not been ignored.

A common myth is that ethical choices are hardly ever elegant ones, but this belief is being debunked with the introduction of high-end names such as New Zealand Secret. A newcomer to the natural beauty scene, New Zealand Secret is a luxury skin care range that is proud to be both a sustainable and fashionable business.

Inspired by the inherent grace and beauty in the natural world, they use totally natural ingredients that have been sustainably harvested. Active ingredients such as wakame, kiwifruit extract, Sauvignon Blanc and water sourced from Nelson are just a few of the genuine elements in these skin care products.

Wakame is a brown seaweed and that grows in New Zealand pristine pure waters is regarded as an invasive species, it has been recognized as the most beneficial of all seaweeds. It has been tested as the world leading purest Wakame and as such it helps our skin fight the effects of pollution, stress and age, as it is packed with antioxidants, vitamins and protein. Wakame is known to heal the skin, protect it from UV radiation, improve skin elasticity and reduce inflammation.

Kiwifruit is rich with antioxidants that protect the DNA in the nucleus of human cells, and kiwifruit in New Zealand have almost twice the level of antioxidants compared to kiwifruit grown in the USA or Italy.

The GMO free Sauvignon Blanc extract in the products is equally helpful with high bioactivity, and the water used in the range is sourced from a 26,000 year old artesian spring that is rich in naturally occurring minerals and electrolytes.

Focusing on aging skin, the range of anti-aging products includes a hydrating eye wrinkle cream and a regenerating collagen serum, as well as a cleansing cream, toner and day and night moisturisers. Mona Masouminia, co-founder and CEO said, ‘After working with the formulae during the past 18 months, we can now say that we have a 100% natural range for anti-ageing products that is going to compete strongly against some of the world’s biggest luxury brands in this field’.

Sustainable businesses understand that the packaging is just as important as the contents, so New Zealand Secret has mounted their products on sustainably sourced wood for extra stability. Every jar of anti-ageing cream comes with a re-sealable lid, to protect it from exposure to the air. These are just a few ways the up and coming brand has shown its commitment to quality and sustainability.

Entering the market alongside luxury brands such as La Mer, Guerlain and La Prairie, New Zealand Secret is here to compete against the best. Dedicated to an idea of beauty that is built upon the twin pinnacles of harmony and equilibrium, this conscientious brand is one to keep an eye out for.