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Withers & Co - 4 Ways Branded Merchandise Is Your Most Powerful Lead Generation Tool

Friday 18 August 2017, 8:02PM

By Beckie Wright

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At Withers & Co. they have noticed that people tend to overlook the proven power branded merchandise has to generate leads for their business. We all know there are certain limitations and expirations around display advertising, social posts and email campaigns that you don't experience with branded apparel and promotional products, which is what Withers & Co. are all about.

Here they give four ways branded merchandise has the potential to be your most powerful lead generation tool, and the first is to generate exponential impressions. Quality gear gets worn and used over and over again, in different settings, at different times, and in different locations. The higher the quality of the item, the longer its life cycle will last, and putting your brand on display in the real world with quality apparel and merchandise like hats, hoodies, water bottles, etc., generates uncapped exposure for your business.

Secondly, reach your target audience, and those who rep your gear are likely repping it in front of the audience you are trying to target. Every time they wear or use your merchandise at gatherings with their peers, networking events, or even in their social media posts, your brand gains exposure in front of people of the same demographic you are seeking to attract as leads.

Thirdly, client reviews are everything, especially when they feel genuine, authentic and not incentivised. Having your gear worn or used in public is like receiving a walking endorsement from an advocate in your target audience. When someone chooses to represent your brand proudly - and on their own terms, it shows that they view your brand in a positive light, and appreciate the value your business brings them.

And finally, finding the white space in niche markets is key to standing out from your competitors. Custom apparel and merchandise can help you tap into undiscovered markets by placing your branded items in front of segments you might not have otherwise thought of marketing to.

Withers & Co. brought together the best-in-breed merchandise producers in one digital platform so you don’t need to search all over for the best buys, and are the evolution of old-school branded merchandise suppliers. They don’t try to own the supply chain – they act as an interface to connect you directly with the best producers making the products you want.  Using a digital platform allows Withers & Co. to offer you the best value for money branded merchandise in New Zealand.

To find out more about promotional products Auckland, promotional gifts and personalised mugs NZ, please go to http://www.withersandco.co.nz .