Mobile Apps 'Go the Extra Mile' With Their Marketing Strategy

The latest mobile and app marketing trends, suggest that the mobile will act as a catalyst for business transformation, and that integrating mobile into our marketing strategy will become a key differentiator, and Mobile Apps are there to ‘go the extra mile’ for their clients.

While most brands are trying to mobilise their ads, few are serving their customers in their mobile moments by transforming the entire customer experience. Only those that do go that extra mile will differentiate their brands via mobile.

The line between the mobile Web and apps will start to blur as consumers will continue to spend their time in fewer apps, and Mobile Apps say the typical smartphone owner spends more than 88% of their app time on just five downloaded apps; they give most of their attention to messaging apps, which are set to become standalone application ecosystems. However, the gap between mobile web and app experiences will slowly start shrinking, and it will become easier to move between these environments.

The most interesting sign for app development company, Mobile Apps is that mobile will enable brand innovation via artificial intelligence, virtual reality, and the IoT, and while it’s still early days for adjacent technologies like artificial intelligence (AI), virtual reality (VR), and the Internet of Things (IoT), mobile will start using them to drive brand innovation. According to Deon Metcalf of Mobile Apps, AI and voice-based personal assistants will inspire conversational apps, and VR will start opening up experimental opportunities for brands ― primarily in gaming and entertainment but also for automotive companies, travel brands, or high-street retailers. Lastly, consumer adoption of wearables and smart home products will reveal new opportunities for B2C marketers.

For more information on Mobile Apps and their app development, business apps and software as a service, please go to www.mobileapps.co.nz .