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James & Wells' Intellectual Property Strategy

Monday 23 October 2017, 8:45PM

By Beckie Wright

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Strategic considerations override everything they do at James & Wells, as,

after all, 80% of the value of a business is in its intangible assets and their job is to help you make the most of that. Intellectual property issues can actually drive most strategic considerations in an organisation which is why James & Wells align an intellectual property strategy with your business strategy.

It makes sense that the framework of an organisation is based around intangible assets and associated intellectual property issues, which means they get to know your business first. James & Wells are not just about intellectual property, patents, trade marks, designs, commercialisation and litigation. They understand business and maximise the value of their client's innovation in New Zealand and globally.

As an intellectual property portfolio grows, so does the complexity of managing it, along with the possibility of ‘blow-outs’. James & Wells have well-tested portfolio management systems and their team is trained to manage your portfolio effectively, having regard to what is happening in your organisation.

In particular they appoint a corporate liaison, whose job it is to understand your organisation and communicate that understanding to their team looking after you. They will also have a single attorney manage trade mark and patent families to avoid ‘double-ups’ or inconsistency in the rights gained. They also have a dedicated renewals team familiar with renewal systems around the world and,

have great documentation systems so you can easily see what is happening in relation to your rights.

James & Wells will enable you to own and control your intellectual property, but that’s just the start of the conversation. Who else is in your space? How can you expand into other markets? The right conversations at the right times can make a big difference to the speed and scale of your success.

James & Wells have the expertise to maximise the value of your business’s biggest assets, and whether you’re looking to grow or leverage your knowledge, technology, design or brand, you’ve come to the right place. They are intellectual property experts, but they’re also business strategists, scientists, accountants, lawyers and commercialisation specialists, and will match their people and what they do to your needs.

For more information on new domain names NZ, IP protection and NZ copyright law please go to http://www.jaws.co.nz .