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Astaxanthin - The New Health and Beauty Craze

Tuesday 28 November 2017, 4:08PM

By Beckie Wright

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The extremely powerful antioxidant astaxanthin is making similarly powerful waves in the health and beauty industry, with a recent report from Research and Markets revealing that the global astaxanthin market is set to reach $2.57 billion (USD) by 2025.

This radical rise in astaxanthin sales is proposed to be due to an increase in demand for anti-aging cosmetics and antioxidant products for improving aesthetic appeal. There is also clinical research supporting astaxanthin’s ability to boost resistance to sun damage, acting as a natural sun screen to allay sunrays’ skin damaging effects. More than 100,000 Instagram posts by beauty bloggers and beauty gurus have used the hashtag for this anti-aging product.

Antioxidants are known to slow down free radical damage to cells, inhibiting aging mechanisms for skin, hair and nails. Astaxanthin has been reported in many studies to have high antioxidant and skin-friendly properties, with microalgae estimated to be one of the largest and fastest growing natural resources.

Salmon and crabs are natural and edible sources of astaxanthin, as these animals feed on the microalgae. The famous pink colouring of flamingos can also be traced back to their consumption of these microalgae, acting as a key source of nutrients for the species.

It is reported that astaxanthin benefits include supporting eye health, heart health, immune support, joint health, skin health and sports performance and recovery. For these reasons, the dietary supplements industry has incorporated the production of astaxanthin supplements, and is accounted for the second-largest share of astaxanthin sales in 2016.

AstaSupreme is the leading supplier for natural astaxanthin NZ wide, offering free shipping throughout the country. AstaSupreme distributes Supreme Health’s condition-formulated astaxanthin supplements. Supreme Health carefully cultivates microalgae selected from the purest waters in New Zealand.

Visit their website to order your own astaxanthin supplements and experience the amazing health benefits of astaxanthin.