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Having sex once or twice a week is enough to please the average New Zealander, Kiwis masturbate one or two times per week, and 13 is our lucky number when it comes to how many sexual partners we’ve had, according to the Adulttoymegastore Kiwi Sex Survey results.
The Adulttoymegastore Kiwi Sex Survey 2017, which was conducted by New Zealand adult toy and lingerie retailer Adulttoymegastore and hosted by Colmar Brunton, surveyed more than 1,500 New Zealanders about how they think and feel about sex, their sexual satisfaction, sexual behaviour and more.
A total of 1,008 people were surveyed through the Colmar Brunton online research panel, to match the demographic profile of New Zealanders for age, gender and region. An open survey link was also placed on the Adulttoymegastore website (which was completed by 555 people) to see if there were differences between the sexual views and behaviours of the two groups.
According to the sex survey results, fifty per cent of New Zealanders are happy with their sex lives and the frequency they have sex. The other half? Not so much.
Those who are happy with their sex lives are having sex once or twice a week on average, and those who are unhappy with their sex lives are having sex less than once or twice a month. Kiwis would like to be having sex 2-3 times a week.
People living in Hamilton are having the most sex (three or more times a week on average), while people living in Tasman, Nelson and Marlborough are having the least sex – three times a year or less on average.
However, having the most sex doesn’t necessarily equal sexual satisfaction. Hawkes Bay is ranked the most sexually satisfied region, where people are having sex once or twice a week on average. Otago is the least sexually satisfied region, and residents are having sex once a week on average.
According to the survey results, Adulttoymegastore customers have sex twice as often as the Kiwi average, they have a higher number of sexual partners, and they masturbate twice as much.
Although Adulttoymegastore customers are having more sex than the New Zealand average, their satisfaction with the amount of sex they have is similar to the rest of the country, proving that more sex doesn’t automatically lead to increased sexual satisfaction.
One in six Kiwis have sex less than once a year, and one in six people think their sex life is monotonous and boring. One in four New Zealanders believe they have a low sex drive.
Sex is important to three out of five Kiwis, and more than half of New Zealanders agree that great sex is key to a happy relationship. Only three percent of Kiwis aged 18 years and older are virgins. They are most likely to be 18-29 and single.
See the full sex survey results: Adulttoymegastore Kiwi Sex Survey Infographic.