Webstruxure Provides Web Development and Design Services

Webstruxure works alongside Pure SEO to provide web development and design services that help clients to implement an effective SEO strategy. They have an SEO Audit series, in four parts, and this first is their on-page SEO checklist.

If you want to improve your site’s ranking in search results, on-page SEO factors are an absolute must. When you do a search online, each result always shows the page title, its URL and the page meta description. Similarly, with the Page Title (AKA title tag), a search engine will typically show around 50-60 characters in the search result, so keep your page titles as short as you can, while still making them meaningful.

Next is the meta description. The meta description is a short paragraph which helps search engines and users know what’s on a page. It’s especially useful when several of your site’s pages come up in search results. You need a unique meta description for each page on your site. If you can keep it under 160 characters long most search engines will display the whole thing.

Regarding URLs, using words in your URL is important for two reasons. First, words are easier to remember. Second, they make URLs easy to understand so users know what content they will see at that URL. Similarly, with body content, easy to read text that is nicely organised helps users find what they are looking for. Break your text down into chunks to show where one topic ends and the next begins. 

Heading tags. Generally, headings help people scan for the information they want. Search engines also scan these headings to understand the subject of a page, which is why heading tags are relevant to your SEO strategy. Alt tags or alternative text. The primary role of alternative text is an accurate description of the image to let you know what you should be seeing. Search engines use this description, which means it may help determine the content of a webpage.

Finally, your keywords. Best practice SEO is becoming less about ‘keywords’ and more about topics. There used to be a time where entering keywords into a little ‘keywords’ field in your website was an important part of ranking for those search terms. Now, it’s all about ‘focus keywords’ – which isn’t about ensuring you physically have your keywords in the code of your webpage – rather it’s a way to keep your content on-topic.

For more information on web design Wellington, web development and digital agencies Wellington please go to https://webstruxure.co.nz .