With Ask Bartercard You Too Can Make Use of Bartercard To Grow Your Business

Taking into account this age of digital disruption, Bartercard recently featured an article showcasing the many ways they can help people to grow their business, with a case study of a photographer.

With everyone now walking around with a camera attached to their smartphone, few industries have been disrupted by technology quite so much as photography. However, a small Auckland based business, David Kerr Photography, has, thanks to some great advice, ensured his landscape photography business not only survived, but thrived.

“After the rise of the internet and technology, everyone was suddenly able to take high-quality photos very easily, and the demand for my work fell away.” Through the Chambers of Commerce, David was put in touch with Business Mentors New Zealand, who paired him with volunteer mentor, Chris Reid. With extensive experience across multiple industries, Chris was able to help David navigate the challenges he faced.

“Chris had an understanding of my business and my industry. He understood the impact that digital disruption could have on someone like me. His experience of the publishing world, and access to excellent contacts, were key to helping me turn my business around,” says David.

Following a suggestion from Chris, David secured corporate sponsorship for a book that would showcase the New Zealand landscape, and that could be used as a gift for corporate customers. “In an age where everything is viewed on a screen, Chris took his advice and the book has been incredibly popular.”

As well as direct sales to his corporate clients, David has been able to sell the book through a New Zealand distributor, as well as via Bartercard – which provides business opportunities to members by converting unutilised trading capacity and excess inventory into business opportunities with new customers. The trade exchange system allows over 24,000-member businesses to benefit from the cashless economy of bartering using an alternative, electronic currency – Trade Dollars.

“I’ve used Bartercard to sell the book, but also to hire graphic designers to assist with my corporate work. It acts as another source of revenue, but also helps to minimise my business costs,” adds David. Business Mentors New Zealand’s own services can now be accessed and paid for via Bartercard, which is a cost-effective solution for any business owner in search of an effective mentoring programme that increases sales and helps with selling old stock.

David says, “It’s encouraging to know that Bartercard and Business Mentors New Zealand partner to support small business owners,” so for more information on how does Bartercard work, how can I use Bartercard and what is Bartercard please go to http://www.askbartercard.co.nz .