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Onfire Design "Ideas Served Hot"

Friday 29 June 2018, 1:44PM

By Beckie Wright

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What is the importance of branding your business? In short branding helps a business create an identity among it's customers. People come to know and like a business often on first impressions. Having consistent brand imagery and messaging through company logo, name and signage helps build an image of trust and professionalism when done correctly.

Success in design and marketing depends on ideas that work. To inform, sell, surprise and entertain, Onfire Design deliver them on brief, on budget, on time and ‘on fire’. Onfire Design is a specialist branding and digital design agency based on Auckland’s North Shore, and their services include Graphic Design, Brand Strategy, Branding and Identity, Packaging, Marketing and Web Design.

Building a brand name for one group of products will benefit other products you may launch later on. Your customers will recognise your company and be more likely to try the new products as they already know who you are. The importance of branding is that it helps to prolong and complement your current and future business growth.

Anytime a person goes shopping, they try to recall the popular brands for the products or services they need. Good branding creates an impression that will stay with your customer when they are making a purchase. People tend to stick to the brands they know, love and trust.

The importance of branding becomes apparent when customers start picking your brand over others in the market. Your brand should build trust, earn respect and become your customers’ ‘go to’ product. Obtaining favour over the competing brands is a characteristic of success for any business. The importance of branding and how it affects your business is remarkable enough to consider investing time and money in.

Onfire Design’s senior experience enables them to employ a rigorous full-service agency approach to complex marketing challenges, and their enthusiastic creative and technical teams can then deliver across whatever channel works best for your brand, so for more information on logo design, graphic designers Auckland and packaging design Auckland please go to https://www.weareonfire.co.nz .