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8 August 2018
Children’s charity KidsCan is set to receive $2 from every specially marked Pink EasiYo Yogurt Maker sold through Countdown supermarkets from August.
The nationwide promotion is expected to run until stocks run out, and the proceeds will go towards KidsCan programmes which include shoes, raincoats, food, health and hygiene items to kids in need.
EasiYo has been a key partner of KidsCan for more than six years, supporting school breakfast programmes throughout New Zealand, EasiYo staff also volunteer for food distribution days during the year.
KidsCan Founder and CEO Julie Chapman says the longstanding partnership between KidsCan and EasiYo has been hugely beneficial for the charity, not to mention the children receiving the yogurt as part of the KidsCan Food Programme.
“EasiYo has become a staple in many Kiwi kitchens, and we all know our Kiwi kids love the product,” she says. “To learn that they are donating $2 from every Pink EasiYo Yogurt Maker sold through Countdown from August is just outstanding and this generosity will see more kids fed, clothed and receiving essential health and hygiene items. We are delighted.”
EasiYo Marketing Manager Sarah Hollander says the ongoing partnership with KidsCan demonstrates the way organisations like EasiYo can genuinely give back to the community.
“EasiYo have partnered with KidsCan since 2012, and we incorporate this throughout our business well, participating in fundraising events and volunteer days,” she says.
“This year we’re excited to extend that involvement to our customers as well, offering a different design in the Pink Maker as well as a donation to KidsCan.”
The Pink EasiYo Yogurt Maker will retail at Countdown stores for RRP $24.99 and will be available from August.
Almost 16,000 EasiYo products will be distributed to KidsCan partner schools at the start of the third school term as part of KidsCan’s food distribution programme.
629 EasiYo Yogurt Makers and 45,000 sachets of EasiYo Yogurt have been delivered to KidsCan schools in 2018