For a Full Range of Personalised Marketing Products Contact Snap

Personalised direct mailers designed and produced by Snap can make a huge difference to marketing campaigns. Their research says response rates improve up to 15 times higher than traditional mass mailing methods. Snap personalised printing can easily change a newsletter, brochure, letter or postcard into a targeted piece of communication.

Graham McGregor, a marketing columnist for the NZ Herald, says direct-mail marketing is a numbers game. “We send out thousands of letters, but expect only a small percentage of prospects to respond.”

“As a result, we're constantly trying to cut costs. Obviously, if you can get into the mail for a dime or a quarter less per package, you can save a lot of money. This cost-cutting mind-set makes excellent sense when you're doing mass mailings, but it can absolutely kill you if you're mailing to a small number of extremely important C-level prospects.”

“You see, a small mailing means you can afford to spend a lot more per piece and really make a tremendous impression. With a budget of $5 to $20 per package you can instantly cut through the clutter and stop prospects right in their tracks. Instead of being handcuffed by standard envelope formats, you can afford to send creative 3D packages that are guaranteed to get opened,” says McGregor.

Using the client database, Snap can print their clients' names and addresses directly onto their letters or postcards. Instead of writing 'Dear Valued Client', they suggest acknowledging clients individually, personalising the message with their first or last name. Snap can assist with direct marketing campaigns, wall and desk calendars, and folded greeting cards for any occasion. They can also plan and implement a personalised email campaign.

Even low-volume direct mail campaigns can generate fabulous results, says McGregor. If you have a small number of high value prospects you want to meet with, consider spending a bit more money and test a low volume direct mail campaign that makes your message memorable.

For more information on snap printing, printing services, brochure printing, digital printing nz, visit https://www.snapprinting.co.nz/

Contact details for their centres are available on https://www.snapprinting.co.nz/find-a-centre.html