User-Driven Websites from Somar Design Delivers Results

Wellington based Somar Design Studios says understanding how people use their website is vital if businesses want to achieve high user satisfaction. The best way to assess this is to study online use, talk to users and watch them interact with it.

Somar specialises in providing world class digital experiences to people through user research, proven technology and user-centric design. They can clarify and refine the content architecture of websites - such as persona creation, use case goal evaluation, card sorting, content auditing and wireframing. Somar can also offer expertise in creating a content strategy to help users navigate their way around the website.

Understanding how people use the website is vital if businesses want to achieve high user satisfaction. This process, called user testing, is one of the simplest and most effective ways of increasing the growth and profitability of a website. Somar has extensive experience with user testing and have a variety of different options available for their clients.

Somar believe in testing early on in the website design phase, to ensure that the end product is a representation of what the audience wants. User testing doesn’t need to be overly expensive, or time consuming but allows customers to take time to understand the needs of both the end user and the organisation to deliver engaging design solutions that is responsive, on-brand and accessible.

If a website is useful and helps people achieve their goals, they will continue to use it, and they will recommend it to others. User testing helps businesses understand how people use the website and for what purpose. It allows them to assess whether their objectives are being met.

Somar has been winning accolades in their work in the digital field. They have collaborated with leading New Zealand organisations to create effective digital experiences for clients like Cancer Society NZ, Outward Bound, Mountain Safety Council, and Greater Wellington Regional Council, and Metlink - where Somar is the official web partner for their international award-winning public transport website.

Somar Design Studios can be contacted on 04 385 1075 or hello@somar.co.nz

For more information on web design Wellington, design studio, web agency and more, visit https://www.somar.co.nz/