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New Men's Fashion Retailer Zorilla to Stock Trail-blazing Marram Co Shaving Products

Friday 30 November 2018, 1:37PM

By Beckie Wright

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New men’s fashion retailer Zorilla aims to offer cosmetics for the modern man – to this end they’ve gathered an assortment of industry leading suppliers, including Marram Co.

A Dublin-based start-up aiming to become a global luxury shaving brand, Marram Co has been expanding quickly to reach their goals. Their inclusion in the Zorilla range is proof enough that their expansion seems to be working.

It doesn’t take much to gain some insight into Zorilla’s decision to invest in Marram Co. The shaving supplies brand is focused around transforming male grooming from a chore into a ritual for relaxation, self-reflection and self-care. The inspiration behind the brand is derived from the realization that older generations of men who stand by brush and bowl shaves find the experience much less irritating. 7 of 10 men today find shaving to be a chore, and frequently suffer razor burns or rashes. Marram Co’s research uncovered that many men believe that the blade is what matters during a shave, whereas in reality, using a brush to prepare stubble makes much more of a difference.

According to Marram Co. stubble can have the strength of copper wire, so their products – which are aimed at softening it before a shave – are instrumental in mitigating shaving discomfort.

Marram Co. don’t see themselves as targeting a demographic by age, but rather they aim to target an attitude.  “Men who do things right, take their time, go the extra mile…” Jude Jarvis said, in an interview on bizplus.

While Marram Co. is focused on both brick-and-mortar and online sales, their inclusion in the Zorilla line-up is indicative of their commitment to becoming a global brand. Their physical stores are located primarily in dense urban centres like New York and London, in order to promote themselves as a luxury supplier.

To find out more about Marram Co. and the other luxury cosmetics available through Zorilla now, check out the Zorilla website, at https://zorillabrand.com/