Men have worn makeup extensively throughout history—from ancient Egypt in 4000 BC, to Rome in the 1st Century, to 18th Century French Aristocracy, to now. Younger generations of men between 23-38 are pushing a growing modern industry of male beauty products.
Zorilla, a leading male-cosmetics retailer in Australasia, is helping pave the way. Based in New Zealand, the online retailer has recently crossed the Tasman and partnered with Sydney men’s grooming store, gentSac.
gentSac runs a subscription-based service alongside their online e-commerce store, but also maintains a flagship location in The Galeries in Sydney, right on the ground floor. The gentSac mission is to help men take the time and effort to make themselves the best they can be, and to this end stocks grooming products, underwear and socks, personal hygiene products, and now—thanks to Zorilla—male cosmetics.
Zorilla has stated that gentSac has been considering launching cosmetics in-store for a while, and the partnership has given them the perfect opportunity to do so. Zorilla has brought MMUK Man and Marram Co products into the brick-and-mortar space, and both product lines come with stunning recommendations from publications like Vogue, GQ, Tatler and more.
Prior to the launch, the products where tested out on a few willing guys, and thus far the feedback has been overwhelmingly positive. For more information on male cosmetics in Australasia, visit the Zorilla website here: https://zorillabrand.com/