Likeable Lab Outlines Similarities Between Scriptwriting and Social Media Content

Likeable Lab, a leading digital content marketing firm located in New Zealand, is constantly on the lookout for new insights into the world of social media.

Looking back on the history of cinema, Likeable Lab’s content strategists have drawn parallels between the silver screen and the mobile screen, outlining five pieces of screenwriting wisdom that can be applied to social media content writing.

Movies are over a century old now, and in that time the craft of scriptwriting has been honed to a fine point, constantly evolving to meet the demands of the cultural moment. Today, the lessons learned over the past 120 years of scriptwriting can provide valuable lessons to social media content marketers. Likeable Lab has outlined five important scriptwriting lessons that also apply to social media content:

Know your audience – Understanding who a company intends to target with their content ensures that their content is crafted to appeal to the right people.
Find your narrative voice – Social media content must reflect a company’s brand identity. Online, this must be achieved through a distinct and consistent writing voice.
Borrow (but don’t steal) – Writers draw inspiration from sources all around them, combining them into something unique.
Beginning, middle, and end – A narrative arc is essential even for small pieces of online content.
Understand the takeaway message – Social media content needs to communicate a message in order to keep users engaged.

With years of combined experience in social media marketing, the expert team at Likeable Lab develops highly customised social media strategies for each client, focusing on results-driven ROI metrics to drive leads, likes, and profits.

For more information about Likeable Lab’s insights into social media content and scriptwriting, click here: https://www.likeablelab.com/what-scriptwriting-can-teach-us-about-writing-for-social-media/