The Idea Donkey on How To Create More Impactful Videos

Because video is known to be the most powerful of all marketing tools, it is important for you to create engaging content to be successful, so this month The Idea Donkey have a few tips on how to create more impactful videos, starting with the old adage, “Keep it simple stupid!”

It is important to keep your story simple, as life is already complicated enough as it is, so don’t over complicate the story as this will result in a disengaged customer. Secondly, always start off strong. Analytics from YouTube show that at least 50% of videos lose their audiences in the first seconds. Keep it fun! Light! Ensure it is entertaining! Make your viewer want to see how your story ends. Be really clear in the first 10 seconds why your audience needs to stick around.

The Idea Donkey’s third tip is, “Show passion. Show energy!” People who can show this will have a more engaged audience. You should also pay attention to headlines and descriptions, and make sure that all keywords that you expect to be used in searches for your products/ services are used. Google has a keyword tool where you can check if he keywords are popular.

You should plan ahead of your video production, as pre-production will ensure that you have a quality video. Things to include will be a shot list; story board; Prop lists, B-roll (additional footage to help bring the story to life in edit). Quality videos take planning they don’t just happen by accident.

You have no doubt by now heard the term, “Call to Action”. It is what you want the viewer to do once they have watched your video. Make it easy for the viewer and ask them outright to do it.

Finally, consider all your channels that you have at your disposal. Website; Blog, e-newsletters; social medial channels – Twitter, Facebook etc. You need to make your post easy to share as what you want is loads of sharing to get your name out there, and you should also sponsor posts on Facebook and on LinkedIn, so for more information on production companies, video content creation and video production companies Auckland please go to http://www.ideadonkey.co.nz .