BUSINESS

Men's Makeup Brands Landing in New Zealand and Australia

Thursday 31 October 2019, 4:30PM
By Beckie Wright
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More and more men in Australasia are becoming interested in the growing world of male cosmetics, and MMUK MAN products are poised to lead the movement.

UK-based brand MMUK MAN was founded in 2012 by Alex Dalley. He began the company following his own struggles with acne as a teenager. The domestic launch of the company has given him the opportunity to make the following statement: ‘We have noticed a growing trend of men from Australia and New Zealand looking to use our product range. The modern man no longer wants to be a part of the crowd and instead wants to put his best face forward every day.’

The growth of the cosmetics brand is indicative of the growing demographic of men around the world that is interested in using cosmetics. MMUK MAN ultimately believes that makeup should be inclusive, regardless of gender.

MMUK MAN’s launch in Britain included a wide range of men’s cosmetics, including staples such as foundation, concealer, anti-shine powder and mascara. Following the success of these products in the UK, the brand has noted a sudden increase in interest across NZ and Australia, leading to an official e-commerce shop dedicated to the region.

Zorilla Limited has Exclusive Distribution for Australia, New Zealand, Singapore and Japan. It’s noteworthy that in just over six months, sales from Singapore and Japan have also seen significant increases. The current site can also be translated into six Asian languages, along with the second official language of New Zealand – Te Reo Maori.

The MMUK MAN range is packaged with a distinctive masculine look, and is 100% cruelty-free. The collection of over 50 products is now available at www.zorillabrand.com and distributed through Zorilla Limited.

To find out more about MMUK MAN, along with other male cosmetics, visit the Zorilla website here:  https://zorillabrand.com/