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enableMe Say We Need to Talk About Women & Money

Thursday 28 November 2019, 7:23PM

By Beckie Wright

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Just at the time when women need more urgently to be in investing in their own financial future, research by the UK bank Starling looked at how different media spoke to men and women about money, and the contrast was stark. 73% of articles aimed at men focused on investing, while 90% of the articles aimed at women focused on spending less.  60% of articles aimed at men suggested investment apps, while 71% of the articles aimed at women suggested bargain hunting.

At first glance, this looks to be not only insulting, but financially sexist, suggesting that women are just not capable of talking about planning, investing and growing what they earn.  The irony is that big issues such as the retirement savings gap are even more acute for women. Over the years this has been attributed to the pay gap, time spent child rearing, or women’s longevity. However, it all means the same thing: women need to be more engaged in their finances, not less. They need to be more empowered to take control, not less, as almost all women will be solely responsible for their finances at some stage of their lives.

Thankfully, research has revealed that when women do invest, their investment returns outstrip their male counterparts. One study, by the UK’s biggest consumer investment platform Hargreaves Lansdown, found women’s returns beat men’s over a three-year period, and if that trend were to continue over 30 years, women would end up 25-percent better off.

enableMe seeks to empower you to take the reins of your financial future – whatever your gender (because money doesn’t have one!).

The first step is to book a 90-minute meeting with one of enableMe’s financial personal trainers. Here they establish your starting point, what you should be aiming for and how they can get you there faster. Consultations are half price until November 30th, $175+GST, so for more information on financial advisor registers, mortgage advisors and paying off debt fast please go to http://enableme.co.nz .