The Video Donkey Explains 'Explainer' Videos

Friday 29 November 2019, 3:07PM
By Beckie Wright

Idea Donkey’s Video Donkey provide a full service corporate video production service to their clients, and this month they advise on how to make a good ‘explainer’ video, starting with the obvious – explainer videos need to be simple. They also need to be straightforward, and they need to be smooth.

You will need pictures to show someone something because pictures are more engaging than words. For example, show someone biting into a juicy apple instead of trying to explain it in a few 100 words and losing engagement. You need to keep it enjoyable and light, adding a few strategic pointers to make sure that your viewer gets the message. Don’t bore your audience and don’t lecture them. Don’t make demands on your viewers either as this can be a key disengaging action you want to stay clear of.

Similarly, the right music choice is key, as it can elicit feelings of excitement, fun, wonder and curiosity depending on which genre used. You also need to give the customer tools to follow through. Perhaps just a click to get to a feedback/ questionnaire, ‘get in touch with us’ form is all you need.

You will also need to have a creative brief to establish what goals are to be achieved, what is the tone/solutions to problems. Once you have this you can prepare your script, which will enable you to ensure that you are answering the right questions and following the right path for your video. It will keep you focused on what the video needs to accomplish.

Lastly, you need to ensure that the viewer understands how the product/idea/service impacts them. Showing the viewer an example of where your product/idea/service will come in handy is an excellent form of engagement and empowers the viewer. Make sure you have the right voice to match your explainer video, as without it your video could be worthless. Additionally if you have subtitles or screen text, ensure that’s it is legible and follows the look and feel of your video, and for more information on promotional videos for business please go to .