Countdown releases New Zealand's first nationwide grocery shopping app

Tuesday 21 July 2020, 12:37PM
By Undertow Media NZ

21 July 2020: Countdown has this week launched grocery shopping directly from its myCountdown app across the country, the first time Kiwis nationwide can shop seamlessly from a mobile app, anytime and anywhere they like.


Countdown’s General Manager Brand and CountdownX, Sally Copland, says with more than 200,000 new registrations for online shopping during New Zealand’s lockdown, fast-tracking the in-app shopping feature for nationwide roll-out was crucial given the role mobile plays for New Zealanders.


“When we launched the myCountdown app in 2018 it was mainly to help customers with their in-store shopping needs, showing them where things were in store and helping build simple lists.


“Times have changed and mobile is the device of choice for almost all of us, for almost everything.  Making purchasing seamless from the app no matter where you live is a critical part of providing a world-class online shopping experience and that’s what we want for all Kiwis,” says Sally Copland.


The myCountdown app’s popular shopping list feature remains front and centre, with customers now able to switch between devices, add to their list when they remember something in the middle of the night, and then order for pick up or delivery directly from the app.


Countdown has been a pioneer in the Kiwi eCommerce space since 1996 when it launched the first iteration of online shopping, albeit ordered by fax.  Nearly 25 years on, New Zealanders are continuing to embrace the convenience of online shopping; at the end of March 7.9 per cent of Countdown’s sales were online, and for the last week of the month just before lockdown this grew to 11 per cent of sales, making it the company’s largest ‘store’.


“Over the last few years we’ve better connected the myCountdown app with Onecard, we’ve made loyalty rewards digital and able to be accessed automatically, and we’ve gone digital with our mailer and specials.  Our goal is to continue to innovate and make it easy for people to shop the way they want, when they want,” says Sally Copland.


Countdown’s dedicated digital team, known as CountdownX, is already working on the next steps for the app including the option to share lists across accounts which will give couples, families and flatmates the ability to collaborate on their household needs.


In the last few months, Countdown has also opened the country’s first dedicated eStore in Penrose, Auckland, developed Countdown’s Priority Assistance Service for Kiwis most at risk of Covid, introduced Olive the chatbot to help with 300,000 customer conversations in April, and said kia ora to Kai the safety robot at Countdown Rototuna.



myCountdown app features


 Available for online shopping nationwide
Shopping list feature for in-store customers
In-store layout function that is tailored to your local store, so customers know where everything is - particularly helpful when you’re visiting a new store
Personalised specials
Digital Onecard for use online and in-store
Loyalty rewards
Access to Olive, the Countdown Virtual assistant for answers to customer queries and online refund requests






For more information, please contact Undertow Media:

Debs Sim                 027 345 7729

Jess Varney               021 173 4280


About Countdown

Countdown is one of New Zealand’s largest employers with 20,000 team members across 180 supermarkets, distribution centres, processing plants and support offices. We serve around 3 million customers every week and work with thousands of food producers and suppliers throughout New Zealand. We’re committed to being part of the communities we live and work in: some of our activities include the Countdown Food Rescue which donates more than $3.5 million of food each year to The Salvation Army and other food rescue groups and foodbanks.