BUSINESS

Ask Bartercard Say Customer Loyalty Schemes are Changing

Friday 30 April 2021, 7:39PM
By Beckie Wright
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Ask Bartercard say that with Bartercard you don’t necessarily need to discount your product/services but perhaps offer something in addition, such as reward schemes. We all know no amount of money can buy customer loyalty, and if a company’s product or service is good and trustworthy, customers will inevitably come back to support that brand.  

However, no matter how good a product or service may be, businesses still need to come up with effective customer loyalty strategies to build customers’ trust, improve customer interaction, increase engagement, and actively retain them after their first purchase. New technologies and the rise of a new generation of shoppers call for more evolved programmes that meet new expectations and shifting needs. So, whether customer loyalty is your focus, or you just want to update your current approach, Bartercard can provide a strategy for improved customer loyalty. 

The new era has brought up contemporary consumer needs: customers desire to be recognised. They want to share their opinions, be heard, and feel like they’re in control.  

Customer loyalty is more than just a quick fix. Business owners need to see the bigger picture and understand that customers can find and switch to a new brand after one negative experience. With more accessible information, customers have no problem leaving, as they have far more options than they did before. 

Also, more than just discount-focused rewards, elevating the client’s experience is crucial. Be open to experiential rewards. Give them VIP access to an event, a free trip you know they’d like, or anything that can heighten their senses—a unique experience that they can’t get anywhere else. 

When a person has a positive experience and decides to do business with your brand, they’ll be more likely to recommend your brand to their peers and influence the next set of consumers. With Bartercard, you can create a loyalty strategy that elevates the value of your brand, builds customer confidence, and enhances customer loyalty, so for more information on Bartercard members and what is Bartercard please go to https://askbartercard.co.nz  .