New Zealand marketers to be boosted by Synovate sponsorship

Synovate New Zealand has signed a deal with the New Zealand Marketing Association (NZMA) to exclusively sponsor the NZMA Alumni.

The NZMA Alumni comprises the industry’s most influential and successful marketing professionals plus the most exciting emerging marketing talent in New Zealand. For this community of professionals the NZMA provides a range of specialist events, courses and communications in order to develop and promote the tools and skills New Zealand marketing professionals and business leaders need to be world-leading marketers.

“As a not-for-profit industry organisation the NZMA relies upon forward-thinking companies such as Synovate to enable our services to be delivered in an efficient manner. Given Synovate’s unequalled record in winning Market Research Effectiveness Awards they are an ideal partner for the NZMA as we seek to promote best practice.” says NZMA Chief Executive Sue McCarty.

Synovate’s NZ Managing Director Ian Mills says that “this partnership with the NZMA fits perfectly with our drive to reinvent research by engaging in thought-provoking, leading-edge thinking to actively help marketers improve their activities. By sponsoring the NZMA Alumni we can contribute to the industry in a highly effective way.”

“With Synovate having over 6000 staff in more than 60 countries, we also intend to bring some of the ideas of our global thought-leaders to New Zealand marketers over the coming year.” Mills added.

This exclusive sponsorship agreement takes immediate effect and commences with the 2009 Marketing Forum, to be held in Auckland and Wellington on the 7th and 8th December respectively. This prestigious, invitation-only, marketing event will provide top-level marketing professionals access to some of the latest marketing thinking from a range of distinguished global and local thought leaders.

There will be a number of thought-provoking events rolled out by the NZMA in 2010 as part of the Synovate Alumni sponsorship. 

About the New Zealand Marketing Association


Our Vision and Mission

The New Zealand Marketing Association (NZMA) is the hub of New Zealand’s marketing industry, the heart of our marketing community and a centre of excellence for all things marketing.

Our mission is to facilitate a vibrant community of engaged marketing and business professionals who together foster the evolution of successful, market-led New Zealand businesses making a positive contribution to the New Zealand economy.

Our Purpose

The NZMA’s purpose, on behalf of the business community in New Zealand, is to facilitate and promote best practice, responsible marketing and champion self- regulation over government legislation so that:

• Businesses can continue to freely and creatively take their brands, products and services to market without undue restrictions or unnecessary compliance costs
• The marketing profession and those representing it (marketers and business leaders) deliver the best return on marketing spend to achieve real business results
• Marketing remains a key economic enabler in New Zealand

The Marketing Association acknowledges the support of TVNZ and New Zealand Post as Principal Business Partners.